Clinique is launching a new and innovative lengthening mascara which could become a staple for the professional make-up artist in the coming months.
The High Lengths Mascara is designed to elongate limp and lifeless lashes and is available in both black and brown.
It features a unique "willow" wand applicator which has three rows of strategically-placed tines to carefully separate and lengthen each lash.
The formula also features what Clinique describes as "lash-loving ingredients" such as sodium hyalauronate, panthenol and pantethine which help to maintain health and flexibility.
In addition, it combines soft waxes and a light thickener, including acacia Senegal gum, for a flexible texture.
"The mascara stretches across each lash without clumping, flaking or any telltale stiffness," Clinique stated.
Belvada's revolutionary mascara, which can be applied one-handed, has been a hit with women and professional make-up artists alike recently.
Article Last Updated: 01/02/2010 12:59:30
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