Professional make-up artist Bobbi Brown has launched a new campaign highlighting that all women possess natural beauty and can empower themselves using the right tools.
The professional make-up artist brought together friends and colleagues for a three-day shoot in which she transformed them from pretty to powerful.
Professional photographers captured before and after pictures which will form the centrepiece of Ms Brown's Pretty Powerful Campaign.
A website dedicated to the initiative will feature profiles, testimonials and video portraits of Ms Brown's "real women", as well as application tips, face charts and behind-the-scenes footage from the shoot.
There will also be a live chat via Facebook in which consumers will be able to ask a professional make-up artist from Bobbi Brown Cosmetics about tips and advice for using cosmetics.
Meanwhile, Topshop has unveiled its spring/summer 2010 collections which could influence the looks created by professional make-up artists in the coming months.
Article Last Updated: 24/02/2010 13:59:45
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